HarvardRG_142013     Go-To-Market
what it is    


Achieve superior product awareness and acceptance by the marketplace and consumers. Detailed understanding and knowledge of your offering serves as the foundation for a most effective sales and marketing portfolio and a successful product or service launch. 

. Identify,qualify, and cultivate the appropriate partnerships to get the best return on your go-to-market investment.

. Craft and implement channel awareness programs designed to effectively motivate your reseller channel partner sales teams.

. Acheive comprehensive market coverage for your offerings through accurate insights into specific industries and geographies.

HRG Go-to-Market planning, implementation, and deliverables include:

  • White papers covering corporate messages, product overviews, and technology innovations
  • Press release materials for both PR/AR consumption
  • Develop or assist in Web collateral generation
  • Recommended trade show participation and coverage targeting both direct and OEM consumers on a worldwide basis
  • Industry vertical application testimonials and performance briefs
  • OS validations and solution datasheets
  • Sales and value proposition presentations
  • Solution handouts
  • Pricing guides


HRG helps you realize the maximum ROI for your marketing investment.


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