When assessing and detailing market opportunities for established and planned products and services, HRG's methodology is tempered by a real-world understanding of market dynamics and the realities of corporate pressures to reduce costs. Some of the Issues explored include the impact of market dynamics on established customers and new accounts as well as entrenched competitors, emerging competitors, the impact of corporate revenue reporting timetables, initial price, and ongoing maintenance charges. Other areas examined include key growth markets, market segments, industries, geographies, price per unit over time, key market drivers, areas of declining growth, opportunities to mine and pitfalls to avoid. Market dynamics and their real and potential impact on planning, development, release, enhancement, and retirement of products are analyzed and discussed in detail.
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